As an experienced social media manager, I’ve been using Canva.com for over two years now and it has become an indispensable tool for me. Canva is an extremely user-friendly digital design platform. It can be used to create flyers, social media posts, logos, and more. It’s significantly easier to navigate than Photoshop and even offers a variety of templates you can edit and personalize. The best part? The basic version is completely free! But here are the main reasons Canva can transform your social media presence.
The short answer is better visuals. Obviously the main reason to use any time of digital design or graphics is to have better visuals. But since Canva is so user-friendly, it makes this process way easier. It’s not just words on an image. You can use cool pop art, free stock photos, and numerous fonts. Plus the templates they offer are already visually appealing and offer nice guidance for newbies to graphic design.
If you have good, clean visuals on your social media platforms, it helps potential followers (AKA potential customers) take you or your business more seriously. Something that’s just thrown together and barely looks better than a boring meme will never catch people’s eyes. Great visuals are absolutely essential to social media management. Without them, it will be extremely difficult to crack more than a couple hundred followers on any given social media platform, especially Instagram.
The key aspect of using Canva, though, is having an eye for design. You can’t just hand over social media management to your summer intern. A seasoned professional will know best what to do with your business’s social media and can guide you on the best type of content to post or even generate the content for you themselves. As we head further into the 21st century, social media is no longer something for kids. It’s a vital part of business marketing and should always be left to an experienced social media manager.
If you’re in the market for a social media manager to help your business, head on over to my contact page and send me an inquiry! I’d be happy to help you grow your social media presence and your business.